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Burma: first steps for investment of western capital

   For the social impacts of international investment in Burma to be
   positive, companies need to align their interventions with
   international norms
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     * [87]John Morrison
     *
          + [88]John Morrison
          + [89]Guardian Professional, Tuesday 31 July 2012 15.47 BST
     * [90]Jump to comments (…)

   Myanmar's Fishing Industry
   Burmese women take a break while working at the fish Annawa fish market
   and seaport. Photograph: Paula Bronstein/Getty Images

   Burma represents a test of much of what has been written about the
   [91]social impact of business, and piloted elsewhere. Given the history
   of sanctions which until recently kept western capital out of the
   country, the social impact of this capital in Burma will be tangible.
   There will be no place in Burma for self-promoting corporate social
   responsibility (CSR) or cultural relativism. Instead companies will
   need to align their social interventions to international norms. Burma
   is also a country where the human rights case for any business should
   be self-evident. If early conclusions about whether the social impacts
   of international investment are to be positive, then the work of
   business, civil society, governments and trade unions needs to start
   now.

   Burma's president Thein Sein and opposition leader Aung San Suu Kyi
   have both called for investment into Burma. They recognise that
   business needs to be sustainable in both social and environmental
   terms. These are encouraging commitments. Now they need to be
   translated into tangible actions. For this investment to be
   responsible, it must deliver value both for investors and the people of
   Burma, operate with respect for the rule of law and be accountable for
   its actions and impacts.

   A key measure of social sustainability in Burma will be the alignment
   of investment with international standards, such as those of the United
   Nations, International Labour Organisation as well as multi-stakeholder
   approaches such as the [92]Extractive Industries Transparency
   Initiative (EITI). The [93]United Nations Guiding Principles on
   Business and Human Rights, endorsed unanimously by the UN Human Rights
   Council in June 2011, are crucial to getting investment in Burma right.
   Both the [94]European Union and the [95]United States have made direct
   reference to the Guiding Principles when announcing their respective
   easing of sanctions. The US government has included the Guiding
   Principles as part of its new reporting requirements for US businesses
   investing in Burma. Moreover, the UN framework is a key part of the
   updated [96]OECD Guidelines on Multinational Enterprises and other
   initiatives such as the [97]ISO 26,000 social responsibility standard
   adopted last year.

   For the UN Guiding Principles to help in making responsible business a
   reality, they must be applied in the day-to-day life of business
   activity. This means companies should undertake ongoing human rights
   due diligence processes â to know the risks and to take all actions
   possible to minimise any negative impacts of business activity.
   Critical questions still requiring stronger consensus in order to move
   in this direction include how much knowledge a company can be expected
   to have, both in terms of impacts of its actions, and the environment
   in which it operates. Another important question concerns levels of
   transparency â how much disclosure and reporting of social impacts is
   necessary when operating in countries experiencing the challenges
   currently faced by Burma?

   For many international companies considering investments in Burma, a
   huge challenge is how they will select their local business partners.
   Getting this right is critical to avoiding relationships with local
   businesses accused of having benefited from cronyism, that has resulted
   in Burma being rated poorly by leading corruption indices. During the
   time when EU and the US sanctions were in force, lists were compiled of
   individuals and companies viewed as being linked to government
   repression. However, in the political context of Burma during the
   sanctions years, many local businesses had no choice but to work with
   the government or the military. Many benefited from such ties. This
   places enormous importance not just on the due diligence investors need
   to undertake before selecting business partners, but also the
   accountability and transparency of these relationships over the months
   and years ahead.

   International companies that think they can be secretive about their
   relationships in Burma, beyond the threshold justifiable by normal
   competitive requirements, are gravely mistaken and will be increasing
   the risk associated with their investments and operations. This is
   equally true in the context of other key challenges ahead for the
   country, such as issues relating to land appropriation and use,
   discrimination, labour rights, conflict and resource allocation.

   The [98]Institute for Human Rights and Business (IHRB) is working with
   the [99]Danish Institute for Human Rights on a new initiative to
   develop a resource centre with partners in Burma to help business,
   government, civil society and trade unions apply the UN Guiding
   Principles and other relevant international standards to the many
   challenges ahead. That includes learning from how difficult questions
   relating to corporate responsibility have been addressed across a broad
   range of business sectors and in different parts of the world. The
   bottom line is that all actors in Burma need to be accountable for
   their human rights impacts. It is equally important that people have
   access to adequate remedies when rights abuses do occur. These points
   are critical in shaping a culture of sustainable investment in the
   country.

   John Morrison is executive director of the [100]Institute for Human
   Rights and Business

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 217. http://twitter.com/share

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 220. http://www.guardian.co.uk/sustainable-business/partner-zone-anglo-american
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 223. http://www.guardian.co.uk/guardian-professional