* Putting the placebo effect to work placebo effect to work Putting the placebo effect to work Rather than dismiss it, we should try to understand the placebo effect For a long time, the placebo effect was held in low regard. If people responded to a suspect treatment, we said it was "just the placebo Program in Placebo Studies and the Therapeutic Encounter, have deepened the understanding of the placebo effect and its various components. that there may be a physiological explanation for the placebo effect in placebo effect could be used to justify useless treatments. But more important is the growing recognition that what we call the placebo effect may involve changes in brain chemistry — and that the placebo Arriving at a tidy definition of the placebo effect is difficult, but factors. The placebo effect may also have an element of psychological There's also evidence that some of the placebo effect is a favorable Harvard's placebo studies program published a study in 2008 that absence of any discernible changes to the bowel. The placebo treatment penetrating the skin. The placebo effect of the sham acupuncture the placebo effect got even larger, with 62% reporting relief from The placebo effect is most pronounced and relevant when a treatment's Journal of Medicine showed that the placebo effect may influence one used to treat asthma, with two different inactive treatments, a placebo both the placebo inhaler and the sham acupuncture when an objective albuterol and the placebos performed equally well. Research is showing that the placebo effect often seems to be pain studies are given placebos. Research results indicate that measurable changes in brain chemistry may explain the large placebo the disease, placebos have increased the production of dopamine. surveyed about prescribing placebos. Only a small percentage had ever prescribed "pure" placebos like sugar pills or saline solutions. But relievers or vitamins as placebos, not because they believed these Dr. Ted Kaptchuk, director of the Harvard placebo program, and colleagues have conducted "open-label" placebo studies, in which patients were told they were taking a placebo and that the placebo and his colleagues found that an open-label placebo still produced a placebo effect and was about 20% more effective than no treatment. with patients, informing them that a prescription is mainly for placebo We're a long way from fully understanding the placebo effect. But here Make sure you're getting the support you need from your doctor. Placebo the placebo effect to peddle treatments that are useless, and even