Placebo Effects
   placebo effect. A placebo (pronounced pluh-SEE-bo) is literally a
   medicine. However, the phrase "placebo effect" has come to mean much
   more. To most psychology researchers, the phrase placebo effect now
   What are placebo effects? Are they imaginary?
   Placebo effects, defined this way, are not imaginary. They are genuine
   would be a placebo effect if your belief affected your behavior, but
   the case, the placebo effect would have to be controlled.
   How do you control a placebo effect?
   control group a placebo-a realistic-looking "fake" which contains no
   control group gets the placebo. Both groups think they are getting a
   any effect beyond the expected placebo effect, which should be present
   1) How do you control the placebo effect?
   c) create a placebo effect in the control group
   d) make sure nobody gets a placebo
   researcher tries to create a placebo effect in the control group to
   equalize the placebo effect in the two groups. That removes the placebo
   genuine treatment, to equalize the placebo effect and remove it as a
   receiving a placebo treatment or a real treatment is called a