The Mysterious Placebo placebo effect. Research shows that the placebo effect can be greater treatments work. Skeptics often use the placebo effect-a response to and fuzzy thinkers, don't truly understand what the placebo effect is. Spontaneous remission and the placebo effect, which are known as H. K. Beecher's seminal paper "The Powerful Placebo" (Beecher 1955) is average placebo response rate of 32.5 percent. From this figure comes population responds to placebos. But this is a myth. A recent paper expectations, the power of nonspecific effects (placebos) far exceeds A number of other myths are associated with placebos. Try to answer the 1. Does a positive response to a placebo mean the patient's problem is 2. Does a patient have to believe in the therapy for a placebo effect 3. Are placebos harmless? The answer to all three questions is no. Placebo responses can occur in explain a portion of the placebo effect (Jarvis 1990). It appears that Contrary to popular belief, placebos can be harmful. Placebo responses dependent on nonscientific practitioners who employ placebo therapies. The use of placebos can undermine the doctor-patient relationship by the placebo effect in clinical practice: "I am against people being misled. The quack who relies on a placebo effect is also pretending he In addition, placebos "need not always be beneficial and may be frankly reactions) have resulted from placebo therapy. More subtle but equally important negative placebo effects must occur when the physician by * Beecher, H. K. 1955. The powerful placebo. JADA 159:1602-1606. placebo. In Clinical Pharmacology, ed. by K. L. Melmon and H. F.