* Advertisement * Sign In to gain access to subscriptions and/or My Tools. * sign in icon Sign In * | * My Tools * | * Contact Us * | * HELP SJO banner Search all journals ____________________ GO * Advanced Search Go * Search History Go * Browse Journals Go Skip to main page content * Home * OnlineFirst * All Issues * Subscribe * RSS rss * Email Alerts * Advertisement Search this journal ____________________ GO Advanced Journal Search » A more recent version of this article was published on [12-16-2013] The Corruption of Value Negative Moral Associations Diminish the Value of Money 1. Jennifer E. Stellar1⇑ 2. Robb Willer2 1. ^1University of California, Berkeley, CA, USA 2. ^2Stanford University, Palo Alto, CA, USA 1. Jennifer E. Stellar, University of California, 4137 Tolman Hall, Berkeley, CA 94720, USA. Email: jstellar{at}berkeley.edu Abstract We investigate the possibility that negative moral associations can reduce the desirability and perceived value of money, and that they do so by threatening to contaminate individuals’ perceptions of their morality. In Study 1, participants filled out fewer raffle tickets to obtain a money prize with immoral associations and perceived it to have less purchasing power than a morally neutral prize. In Study 2, we experimentally manipulated participants’ moral self-image, reasoning that ameliorating moral self-image concerns would make participants less averse to accepting morally tainted money. Consistent with this, participants who recounted a past virtuous act completed more tasks to receive monetary payment with immoral associations than participants who recounted a neutral act. These findings provide experimental evidence that immoral associations reduce the desirability of morally tainted money by threatening to contaminate the recipient’s moral self-image. * money * morality * contagion Article Notes * Declaration of Conflicting Interests The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. * Funding The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Committee on Research of the University of California, Berkeley. * © The Author(s) 2013 * Add to CiteULike CiteULike * Add to Connotea Connotea * Add to Delicious Delicious * Add to Digg Digg * Add to Facebook Facebook * Add to Google+ Google+ * Add to LinkedIn LinkedIn * Add to Mendeley Mendeley * Add to Reddit Reddit * Add to StumbleUpon StumbleUpon * Add to Twitter Twitter What's this? This Article 1. Published online before print April 22, 2013, doi: 10.1177/1948550613484770 Social Psychological and Personality Science April 22, 2013 1948550613484770 1. » AbstractFree 2. Full Text 3. Full Text (PDF) All Versions of this Article: 1. Version of Record - Dec 16, 2013 2. current version image indicator OnlineFirst Version of Record - Apr 22, 2013 What's this? Services 1. Email this article to a colleague 2. Alert me when this article is cited 3. Alert me if a correction is posted 4. Similar articles in this journal 5. Download to citation manager 6. Request Permissions 7. Request Reprints 8. Load patientINFORMation Citing Articles 1. Load citing article information 2. Citing articles via Scopus 3. Citing articles via Google Scholar Google Scholar 1. Articles by Stellar, J. E. 2. Articles by Willer, R. 3. Search for related content Related Content 1. 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