Chief Executive Anthony Morrow accepts that the simple delivery of an online portfolio alone will not be enough.
 Could artificial intelligence plug the gap by providing financial advice?
 “I think it’s maybe five years at least until the technology is at a level where AI can take on more of the customer-facing roles,” Mr Morrow said.
 IBM has been a major player in AI with its Watson technology which combines human capabilities with artificial intelligence.
 It can understand language, ingest large volumes of data (such as documents and videos), draw insights – and supposedly help us make better decisions.
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 In the States, Fidelity have already worked with Google Glass so you can check your portfolio as you walk to work.
 In January this year, Swiss-based firm nviso launched a pilot with advisers in the States, using 3D facial imaging coupled with artificial intelligence algorithms to track and analyse facial expressions and reactions to financial scenarios in real-time to help you to discover how you really feel about your finances and risk.
 Sceptical?