The Telegraph My details My newsletters Logout Upgrade to Premium My details My newsletters Logout The Telegraph Asos experiments with artifical intelligence as sales climb artificial intelligence after sales increased 30pc to £500m in the last four months 12 July 2016 • 4:04pm The boss of Asos has revealed that the company is working on artificial intelligence and voice-recognition technology to ensure the online fashion retailer is at the forefront of changing shopping behaviours.
 Nick Beighton, chief executive, revealed to The Telegraph that the company was already developing the technology as Asos beat City expectations with a 30pc rise in group revenues to £514.
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we are now working on various investments such as developing our own artificial intelligence and voice recognition…we have to nimble and vigilant to change,”said Mr Beighton.
 AI timeline “We want a Siri on steroids to inform customers when a dress is back in stock”, he said.