How Zappos profits from the happiness business
   By focusing on the happiness and wellbeing of workers, companies can
   create a positive workplace culture that's good for growth and profits,
   Jim Witkin for the Guardian Professional Network
   culture and a business model based on happiness that Zappos's chief
   on a panel discussion entitled Happy Workers = Business Growth? hosted
   of community in the workplace, and serve a higher purpose beyond
   the workplace and build personal connections with co-workers. To
   Zappos, this means delivering happiness and "wowing" customers with
   exceptional service. By concentrating on the happiness of those around
   All this focus on employee happiness seems to be paying off, as Zappos
   consistently ranks as one of the best places to work in annual
   workplace surveys from industry watchers like Fortune magazine.
   book, Delivering Happiness, which has been translated into 20
   languages. He is now involved in a new venture, Delivering Happiness at
   Work (or DH@work), offering coaching and workshops for other companies
   hoping to get their culture right. DH@work has teamed up with Nic
   not the point of DH@work, according to James Key Lim, chief executive
   of the new venture. "It's about taking the DNA of what worked at Zappos
   – things like purpose, happiness, culture, and profits – which anyone
   can use as a framework to make happiness as their business model," he
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