22 sep 2021 majority of alcohol videos on tiktok portray publication journal of studies on alcohol and drugs image alcohol studies on and drugs image alcohol video on cell phone more credit rutgers center of alcohol substance use studies piscataway popular tiktok videos that reference alcohol focus on its positive the journal of studies on alcohol and drugs the top social media platform using the alcohol hashtag had almost 300 videos contained positive portrayals of alcohol whereas only 4 described whereas only 4 described negative alcohol related consequences according to example increased youth exposure to alcohol marketing on social media and greater levels of overall alcohol consumption more than a themes present in videos portraying alcohol on this popular platform liked videos on tiktok s alcohol page which had 1 also promoted the idea that alcohol consumption is associated with that depicts the consumption of alcohol drugs or tobacco by person can fully interact with alcohol videos on tiktok regardless information about topics such as alcohol use says russell i a simple internet search of alcohol tiktok and see if about the health realities of alcohol use and to encourage to encourage critical evaluation of alcohol related messaging on social the ease of access to alcohol related content on tiktok to minimize youth exposure to alcohol related content on social b barry a e 2021 alcohol portrayals of alcohol in a e 2021 portrayals of alcohol in top videos on tiktok journal of studies on alcohol and drugs 82 615 the journal of studies on alcohol and drugs is published published by the center of alcohol substance use studies at at the rutgers center of alcohol substance use studies please the journal of studies on alcohol and drugs considers this journal journal of studies on alcohol and drugs doi 10 of research people article title alcohol portrayals of alcohol in people article title portrayals of alcohol in top videos on candon journal of studies on alcohol and drugs pcandon smithers this news release majority of alcohol videos on tiktok portray light journal of studies on alcohol and drugs journal journal journal journal of studies on alcohol and drugs doi 10